One of the most popular and fun features of social media today are Snapchat Custon On-Demand Geofilters.
Geofilters are image overlays designed and made readily available for a definite location. There are two types of Geofilters: Community and On-Demand.
Community Geofilters are created by graphics artists for their city, university, local landmark, church or other public locations.
If you want to create your very own Geofilter, all you have to do is to follow Snapchat’s Guidelines and submit your own designs.
The good news is they are free of charge. Keep in mind that brand logos and business names are not allowed on this type of Geofilter. They’re for the second type of Geofilters in which we will talk about a little later.
Here are some of the examples of the Community filters made by different designers all over the world:
Little Italy Snapchat Geofilter
Toronto Community Geofilter
Campus Martius Park Community Geofilter
CUSTOM ON-DEMAND GEOFILTERS
The second type of Geo-Filters are called On-Demand. Want to customize your own filter for your VBS, special events or baptism Sunday? This one is for you.
Create designs with your own logo or brand marks and use them as filters on your Snaps!
There is no formal turnaround timeframe for how long till a design gets approved since submissions are reviewed in the order that the Snapchat team have received it. Once yours got selected, you will receive an e-mail from them. If the response takes too long, it may be because they haven’t reviewed it yet, or because of the following reasons:
- The image is unoriginal. Every portion of the graphic should contain 100% original content.
- It is not visually appealing or compelling.
- Geofences are not local.
- The graphic format used is not correct. It should be web optimized transparent PNG file, 1080×1920 pixels and not over 300 KB.
Go back and check the Submission Guidelines and resend your design after re-editing it, again. Don’t lose hope!
Although Snapchat’s process in making a Geofilter may seem easy and simple at first glance, it gets confusing for most people.
This is why I have come up with a detailed, step-by-step process guide for creating your own filters.
So, before you jump into creating your first Snapchat Geofilter, I suggest you download the free e-book today.
