In a world increasingly mediated by technology, the lines between kindness and hospitality have blurred, leading us to replace true communal warmth with shallow, transactional interactions. We hear calls for kindness, but I think it’s misguided. We need more hospitality. Let me explain. While kindness involves individual acts of goodwill—a comforting word, a thoughtful gesture—hospitality […]
Why Every Church Needs a Content Marketing Funnel
Imagine you’re standing on a stage, speaking to a room filled with people eager to hear your message. Now think about how different the scenario is when those people are online, scattered across various platforms, and bombarded with endless streams of information. How do you capture their attention? The answer lies in a simple but […]
How To Get High School Students To Spend 100+ Hours Per Year In Your Church’s Programs
I don’t know of a single pastor or church leader who doesn’t want more active participation by high school students throughout the year — beyond just Sunday attendance. Today I want to lay out a fool-proof plan to attract, engage, and support youth in the zip codes surrounding your church — while at the same […]
Why Your Ministry’s Lead Magnets Aren’t Working: The 7 Most Common Mistakes
For nonprofit CEOs and ministry leaders, effectively capturing and nurturing leads is critical to advancing your mission and expanding your reach. Without new audiences to exposure your organization to, your growth trajectory will be capped severely. In the digital communications world, we use lead magnets to attract new prospects into a permission-based marketing communications relationship. […]
When AI Comes To Church: Featured In Outreach Magazine
I am excited to share that my article, “When AI Comes to Church,” was recently published in Outreach Magazine. Here are the most compelling insights from the article for pastors and church leaders interested in leveraging AI for ministry work. These are just a few of the practical applications are available today to pastors that […]
StoryBrand For Nonprofits: Start With A Simple Funnel
If you’re a nonprofit looking to improve your marketing, you’ve probably heard about StoryBrand. It’s a powerful framework that can help you clarify your message and connect with your audience. But before you dive in and overhaul your entire website, there’s a simpler place to start: setting up a basic funnel. Why Start with a […]
The 7 Unsung Drivers Of Entrepreneurial Success
You must look under the surface While the stories of entrepreneurial success often focus on the big ideas, innovative products, and overnight wealth, the true drivers of entrepreneurial triumph often lie beneath the surface. Drawing from research and the experiences of thriving business owners, I consistently see several key elements emerge as critical, yet underappreciated, […]
6 Issues Pastors Must Pay Attention To Regarding Using AI For Ministry And Church Work
This year, a lot of my work around generative AI is around educating leaders on how it can help your nonprofit or church work smarter, not harder. But before you get too excited, there are some essential things you need to consider. Don’t worry; I’ve got you covered. Let’s address some important issues first: 6 […]
What is the difference between Donald Miller’s Flight School and Business Made Simple Flight Plan?
Learn the the difference between Donald Miller’s Flight School and Business Made Simple Flight Plan Coaching Program.
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Business Made Simple Flight School [2024]
Flight School is designed for entrepreneurs and small business owners who are serious about growing and scaling their businesses. Whether you’re just starting out or you’ve been in business for years, Flight School can help you take your business to the next level.