If you’re seeing ministry work get harder and harder, this might be your issue.And it is slowly (or rapidly!) killing your ability to engage communities, donors, and volunteers. 5 Reasons Your Engagement is Flat 1. You are treating relationships like transactions Look at your donor emails.Look at your volunteer recruitment asks.Look at your social posts. […]
The Most Dangerous Business Advantage Isn’t What You Think
Most founders obsess over technology. Over funding. Over growth tactics. But they’re all WRONG. Because the most dangerous business advantage isn’t what you think… It’s invisible asymmetries. Every significant business opportunity begins where the disproportionate segment of incumbents and competitors believe, can’t see, or misunderstand entirely, while you do. And this changes everything. . . […]
Letting Go Of What We’ve Built: A Reflection On Richard Rohr’s Teachings
A few weeks ago, my friend Dave Gibbons recommended Richard Rohr’s Letting Go to me and this week, I’ve been able to check out Richard Rohr’s teachings. It seems like one of those ideas that stays with you, reshaping how you see yourself and the world. And, wow, it has been both eye-opening and deeply challenging. Here’s […]
StoryBrand 2.0: Donald Miller’s Updated Book Published January 2025
Clear communication is a game-changer, especially for pastors, nonprofit leaders, and ministry staff. Whether you’re leading a congregation, managing a nonprofit, or running church communications, you know how important it is to connect with your audience. That’s where Donald Miller’s Building a StoryBrand comes in. Now, he’s back with an updated and expanded version—Building a […]
Why We Need More Hospitality, Not Just Kindness, in a Digitally Disconnected World
In a world increasingly mediated by technology, the lines between kindness and hospitality have blurred, leading us to replace true communal warmth with shallow, transactional interactions. We hear calls for kindness, but I think it’s misguided. We need more hospitality. Let me explain. While kindness involves individual acts of goodwill—a comforting word, a thoughtful gesture—hospitality […]
Why Every Church Needs a Content Marketing Funnel
Imagine you’re standing on a stage, speaking to a room filled with people eager to hear your message. Now think about how different the scenario is when those people are online, scattered across various platforms, and bombarded with endless streams of information. How do you capture their attention? The answer lies in a simple but […]
How To Get High School Students To Spend 100+ Hours Per Year In Your Church’s Programs
I don’t know of a single pastor or church leader who doesn’t want more active participation by high school students throughout the year — beyond just Sunday attendance. Today I want to lay out a fool-proof plan to attract, engage, and support youth in the zip codes surrounding your church — while at the same […]
Why Your Ministry’s Lead Magnets Aren’t Working: The 7 Most Common Mistakes
For nonprofit CEOs and ministry leaders, effectively capturing and nurturing leads is critical to advancing your mission and expanding your reach. Without new audiences to exposure your organization to, your growth trajectory will be capped severely. In the digital communications world, we use lead magnets to attract new prospects into a permission-based marketing communications relationship. […]
When AI Comes To Church: Featured In Outreach Magazine
I am excited to share that my article, “When AI Comes to Church,” was recently published in Outreach Magazine. Here are the most compelling insights from the article for pastors and church leaders interested in leveraging AI for ministry work. These are just a few of the practical applications are available today to pastors that […]
StoryBrand For Nonprofits: Start With A Simple Funnel
If you’re a nonprofit looking to improve your marketing, you’ve probably heard about StoryBrand. It’s a powerful framework that can help you clarify your message and connect with your audience. But before you dive in and overhaul your entire website, there’s a simpler place to start: setting up a basic funnel. Why Start with a […]