#ARTofEngagement ART of Engagement Work

Why Every Church Needs a Content Marketing Funnel

Imagine you’re standing on a stage, speaking to a room filled with people eager to hear your message. Now think about how different the scenario is when those people are online, scattered across various platforms, and bombarded with endless streams of information. How do you capture their attention? The answer lies in a simple but […]

#ARTofEngagement Work

Why Your Ministry’s Lead Magnets Aren’t Working: The 7 Most Common Mistakes

For nonprofit CEOs and ministry leaders, effectively capturing and nurturing leads is critical to advancing your mission and expanding your reach. Without new audiences to exposure your organization to, your growth trajectory will be capped severely. In the digital communications world, we use lead magnets to attract new prospects into a permission-based marketing communications relationship. […]

Ponderings

The 7 Unsung Drivers Of Entrepreneurial Success

You must look under the surface While the stories of entrepreneurial success often focus on the big ideas, innovative products, and overnight wealth, the true drivers of entrepreneurial triumph often lie beneath the surface. Drawing from research and the experiences of thriving business owners, I consistently see several key elements emerge as critical, yet underappreciated, […]

Artificial Intelligence Work

6 Issues Pastors Must Pay Attention To Regarding Using AI For Ministry And Church Work

This year, a lot of my work around generative AI is around educating leaders on how it can help your nonprofit or church work smarter, not harder. But before you get too excited, there are some essential things you need to consider. Don’t worry; I’ve got you covered. Let’s address some important issues first: 6 […]

Artificial Intelligence Resources Work

I’m Loving “Boss Mode” For AI Copywriting. You Should Try It Too.

I’ve been using many generative AI writing tools lately, and one stands out. Most people have heard about ChatGPT in the news. But if you’re serious about actively upping your content marketing game, there’s a more robust tool with 50+ templates. Want to know what it is? Jasper.AI is one of the fastest growing GenAI […]

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