You’ve heard of Periscope with its live stream video broadcasting on demand. Basically a tv broadcast in your pocket. It has been growing like wildfireZ it also might be one of the contributing reasons for why Twitter is having a comeback.
Facebook isn’t sitting still and has launched a new feature called Facebook LIVE.
According to FB, Facebook LIVE is available to all Pages and profiles on Facebook for both iOS and Android.
You’ve probably seen a couple of posts were people awkwardly are calling out that they are trying to figure it out. They’re looking into the camera and talking while seeing if anyone is watching, learning how to read real-time comments and react to them, etc.
If you’ve never done it before, or if you were just getting started, I’m sure that you are open to a couple of tips from people who have done it before. I’ve been watching and researching. I’ve also been collecting tips from others who have shared them on their blog or site.
Here is a massive list of 118 pointers and tips for using Facebook live. Good luck! Let me know how it goes.
- Tell people ahead of time when you’re going to broadcast.
- Go live when you have a strong connection.
- Write a compelling description before going live.
- Ask your viewers to follow you and receive notifications when you go live.
- Say hello to commenters by name and to respond to their comments.
- Broadcast for longer periods of time to reach more people.
- Be creative and go live often!
- If you lose connection while live, find a place with better signal.
- Share the date and time of your upcoming broadcast with fans and friends on Facebook, Twitter, or Instagram at least one day before.
- Create a Fan Base.
- Use natural light, or a light source pointed toward you, for a better shot.
- Don’t Shake It Off.
- Get Up Close and Personal.
- Have a Game Plan.
- You have your game plan, but periodically, remind those watching of where you are, what you’re doing, and why it’s cool.
- After you’re done, you can edit your video’s description and title.
- Pick your poison. While Facebook Live is available on both iOS and Android, you’ll have the option to broadcast both vertically or horizontally when using an iPhone.
- Change perspectives.
- If you lose the connection, don’t lose it.
- Promote, promote, promote.
- Invest in some equipment.
- Sound good.
- Be authentic.
- Tie a bow on it.
- Build anticipation for your live broadcast.
- Interact with your viewers during the broadcast.
- Make your videos longer to reach more fans.
- Focus on quality from the first frame.
- Use good audio.
- Stabilize your phone.
- Engage with your community while broadcasting.
- Know where the mic is.
- Know how the audio is going to get to the phone or device.
- Know where the light is.
- Remind people what they’re watching.
- Be careful of the comments.
- Pick a time limit and stick to it.
- Use a tripod and get your framing right.
- Consider using a moderator.
- Find an interesting background.
- Check your sound before you go live.
- Work with brand partners to get the word out.
- Be Strategic But Embrace Spontaneity.
- Keep It Dynamic.
- Constantly Engage, In Real-time + Anytime.
- Distribute Your Videos Everywhere.
- The Basics of Creating Facebook Live Videos – You Find it On Your Phone.
- Prepare an Outline or Plan for Your Video.
- Time Your Live Video for Peak Participation.
- Try a Broadcast into a Group.
- It takes time for your Audience to Build.
- Remember the Replay Viewers.
- Be Aware of ‘Lag’.
- Ask for the Share.
- Be Yourself.
- Create Something with Visual Appeal.
- Multiple Cameras/Screen Sharing/Titles/Transitions etc.
- One gear suggestion – particularly for those going out on location who want to show different environments – is a lens attachment for your smart phone like the 4-in-1 Ollo Clip.
- If you’re broadcasting in public – consider those around you.
- As with all your content – consider calling people to action.
- Call People to Follow Your Page.
- Check Out Your Video’s Stats.
- After You Finish – Edit Your Video.
- Consider Boosting Your Video.
- Be Useful and Have Fun!
- Better to be safe than sorry – pick portrait and stick with it.
- Try a sign in the background reminding people to turn audio on.
- In practice, do a regular recapping for those who join later.
- Plan your shots in advance as “framing” is tough whilst live.
- Invest in a mobile gorilla grip.
- Remember that whilst currently pages get “free” organic reach with the notifications to page fans that they’ve gone live, this is unlikely to last.
- Learn from Mr Zuckerberg, and make sure you’re actually ready when you start to stream.
- Ask yourself: Why are you livestreaming?
- Add value.
- Honor the user’s time.
- Stick to the facts.
- Put a little effort into the aesthetics.
- Target niche audiences.
- Showcase your expertise.
- Be cautious.
- What to say? Just share your story.
- If you have a few followers. That is okay, everyone starts from zero, right? Do it anyways!
- DO NOT pitch your business. People in Facebook love to be entertain.
- Lighting matters. Avoid squinting directly into the sun or being in a dark room.
- You can improve your sound quality by simply plugging in your headset microphone.
- Practice getting comfortable with livestreaming by testing it out first on your personal page to your friends.
- Do a run through of what you are going to say before going live using your inbuilt video camera.
- Blokes can get away with stubble and t-shirts.
- If you find that you do have dead air or are struggling to fill the time use the comment section as a Q&A by responding to their comments and or questions live.
- Make sure you don’t get caught in an embarrassing moment, wait at least 5 seconds until you hear the “ping” signaling that you are no longer on the air before you say anything you don’t want others to hear.
- Wait a bit for people to come and introduce them by there name and where they are from.
- Try different types of broadcasts – and go live frequently – to keep your friends engaged.
- Build efficient interaction with the viewers during the broadcasting.
- Test it before a big event.
- Swap from front to rear camera by tapping icon on the top right.
- After your broadcast, embed your video in your blog posts.
- Space out live videos with other Facebook posts.
- Keep reintroducing yourself.
- Make the video visually engaging.
- Have someone else watching and responding to comments on from a desktop computer.
- Say goodbye before you wrap up.
- Create content that your fans want to watch.
- Don’t forget that social networks are meant to be social.
- Offer specials to broadcast viewers.
- Set the Scene.
- Finish Strong.
- A strong signal (Wi-Fi / 4G) is a must or the ‘Go Live’ button will look grey.
- Don’t forget to remind the users to subscribe for next broadcast remainder.
- Have an outline of what you want to do.
- Think about the optimum time to post.
- Remember the replay.
- Think about editing your video.
- Get ready. A whole new production level is coming.
- All pages can live stream from iPhones devices that have been updated to the current operating system.
- Mobile viewers may not be able to see your live video if they are watching from a Facebook app.
- You can flip the camera during a broadcast but expect some glitches when you do this, viewers may notice delays or pauses in the broadcast. If they comment that they are experiencing difficulties you can ask they to refresh their browser and rejoin the video.
- When you are finished broadcasting and have ended the video you can go back and answer any questions you may have missed.
