This post is for Instagram statistics junkies.
Who would have thought that a millennial-obsessed selfie and food pics mobile app called Instagram would be one of the most successful players in the social media industry today?
And yes, I’m talking about the photo-sharing application Instagram.
With its fresh concepts and innovative updates, Instagram continues to flourish and gain multiple users every single day.
Let’s take a further look at Instagram’s 39 Recent Statistics that Gives a Clear View on its progress at present:
INSTAGRAM STATISTICS ON GROWTH
Instagram now has 400 million active users Share on X 60%+ of Instagram users log in daily ==> 2nd most engaged network after Facebook Share on X Over 40 billion photos have been shared on Instagram, up to date Share on X Instagram users “like” 4.2 billion posts per day Share on X On an average day, 80 million photos are shared on Instagram Share on X Instagram usage has doubled in the last two years Share on X When Instagram introduced videos, more than 5 million were shared in 24 hours Share on X The avg engagement per Instagram post has grown 416% compared to 2 years ago Share on X Instagram is used by 48.8%of brands—a number that is expected to rise to 70.7% by 2017 Share on X Instagram's more than 400 million active users place it well ahead of Twitter, Snapchat and Pinterest. Share on X The proportion of online adults who use Instagram & Pinterest has doubled. Share on X Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 million users Share on X Top brands post 4.9 times per week on Instagram Share on X The most-followed Instagram account as of March 2016 is run by American singer Selena Gomez Share on X
INSTAGRAM STATISTICS ON WHO USES IT TODAY
80% of Instagram users come from outside of the U.S. Share on X 90 percent of Instagram users are younger than 35 Share on X 32% of US teens list Instagram as their most important social network more than any other Share on X Instagram is used by 31% of American women and 24% of men Share on X 52% of teens use Instagram, and nearly as many (41%) use Snapchat. Share on X 28% of adult internet users used Instagram in 2015, up from 26% in September 2014. Share on X 55% of young adults (ages 18–29) used Instagram in 2015, compared with 37% in 2013 Share on X More than a 1/3 of mobile users (~89.4m Americans) will be on Instagram at least 1x/month in 2016. Share on X More than 75% of Instagram's user base consists of people living outside of the U.S. Share on X
WHAT OTHERS ARE DOING ON INSTAGRAM
Pizza is the most popular Instagrammed food, behind sushi & steak Share on X 50% of Instagrammers follow brands, making them the social networkers who are most likely to do so Share on X Instagram posts with another handle gain 56% more engagement Share on X Instagram posts with at least 1 hashtag gain 12.6% more engagement Share on X Posts with a location receive 79% more engagement Share on X Photos see more engagement than videos on Instagram Share on X 70% of the most used hashtags on Insta are branded Share on X 60% of the top brands on Instagram use a consistent filter Share on X The apparel industry's Instagram adoption rate (84%) was 2x or 3x that of other industries. Share on X On Instagram pics showing faces get 38% more Likes than without Share on X In a study of 8Mil Instagram images: a single dominant color generate 17% more Likes than multiple dominant colors. Share on X Instagram images with a high amount of negative space generate 29% more Likes. Share on X On Instagram, images featuring BLUE as the dominant color generate 24% more Likes than RED. Share on X There’s little correlation b/w caption text length and engagement rate on Instagram. Share on X Posts with 11+ hashtags received nearly 80% interaction vs. 22% with 10 and 41% with 2. Share on X The red heart is the most frequently shared emoji on Instagram. Share on XIf you love statistics, here’s more from where these came from:
- https://www.brandwatch.com/blog/37-instagram-stats-2016/
- https://blog.hootsuite.com/instagram-statistics/
- http://blog.hubspot.com/marketing/instagram-stats#sm.000dlk4o114h4d8fusc1ly1sn6ujq
Instagram is really popular these days especially with all the updates that are coming out. And did you know, there are a lot of tools out there that could be use to add into the excitement and fun in using Instagram?
Here’s a list of 5 Instagram Tools You Should Try Today and a PDF that you can download for FREE to share with your churchmates and friends.
Photo credit: pabak sarkar via VisualHunt.com / CC BY // Photo credit: larry&flo via Visual Hunt / CC BY-SA
