Thinking about ramping up your Instagram feed? If you’re looking to create beautiful images to add up to your Instagram account, there are a lot of tools online that are just one download away. You don’t even have to be a Photoshop expert. All you need is the proper app and a dash of creativity […]
10 Best Practices for Writing End-Of-Year Giving Campaign Appeals
End of Year Giving Appeals? Already? Can you believe it? We are in the last quarter of the year! Soon, we’ll be in the full throes of the end-of-year giving campaigns. Here are 10 best practices to help you create successful content for your upcoming campaigns. Show gratitude – tell donors how grateful you are […]
5 Instagram Tools You Should Try Today
By now you should know that Instagram is here for good. It isn’t just for teenyboppers. And in fact, it has amazing potential to reach and cultivate new audiences. To get the most out of Instagram, you’ll want to explore the world of third-party tools out there that help make your content stand out. 5 […]
Product Review Video: iGear Lavelier Mic for iPhone
WHAT TYPE OF MIC DO YOU USE WITH YOUR IPHONE?
6 Churches To Follow on Instagram
Garnering over 500 million monthly active users, Instagram is definitely one of the major players in the social media industry. Millenials, photographers, photo journalists, bloggers, actors, actresses, artists and businesses are taking over a huge number from this number. And did you know? Even churches are starting to embrace Instagram. The Opportunity for Churches Churches […]
A/B Testing Donor Landing Pages: A Live Example
This year, I’m helping a non-profit dip their toe into the waters with online donor development activities and A/B Testing is part of it. One of the first things we are doing is to build out a tripwire test campaign. Basically it is an easy initial ask that precedes the main campaign by asking for a […]
Why The Experience Economy is Demanding More Bite-Sized & Memorable Engagement From You
Do you realize that we are sitting in the middle of the Attention Economy where people’s attention are the scarce commodity? It used to be that people were looking out for what you had to say. But not any more. It used to be a Service Economy where high quality service used to do the […]
Thanksgiving Social Media Images and Content for Churches
With Daylight Saving Time weekend officially over, it’s time to look ahead and start planning for the upcoming Fall events. Thanksgiving is something all church communities should be planning messaging around, especially on social media. It’s a great time of year to engage people with themes of gratitude, grace and thankfulness. Here’s some professionally […]
9 Ways to Thank Donors Creatively and Quickly
DO THIS. TLDR: Thank donors immediately and through multiple means. NOT THIS. Often times raising the money is the big priority. So all activities are focused on getting the funds “in.” And thanking donors gets a back seat. Since there is no tangible immediate feedback (or penalty) felt after sending thank you notes and making […]
