Imagine you’re standing on a stage, speaking to a room filled with people eager to hear your message. Now think about how different the scenario is when those people are online, scattered across various platforms, and bombarded with endless streams of information. How do you capture their attention? The answer lies in a simple but […]
Why Your Ministry’s Lead Magnets Aren’t Working: The 7 Most Common Mistakes
For nonprofit CEOs and ministry leaders, effectively capturing and nurturing leads is critical to advancing your mission and expanding your reach. Without new audiences to exposure your organization to, your growth trajectory will be capped severely. In the digital communications world, we use lead magnets to attract new prospects into a permission-based marketing communications relationship. […]
10 Essential Website Design Tactics for Nonprofits to Ensure Maximum Engagement Using StoryBrand Principles
Nonprofits are unique organizations that require website owners to design their pages with customer and donor engagement in mind. The StoryBrand framework can provide some helpful principles for nonprofits looking to make a positive impact on their webpages. Here are 10 things nonprofit website owners should consider when designing their sites according to the StoryBrand […]