If I told you I have a tactic that could increase your email open rates by up to 45%, would you be willing to test it out? Yup, Experian reports that Emoji’s in email subject lines can lift open rates significantly. Others reporting 56% or even 65%. Wowzers. There is a lot to consider like […]
5 Podcasts I Have Been Devouring Without Abandon
Podcasts used to be a nerdy thing. But times have completely changed. It started with TiVo and completed the journey with Netflix. We are now a time-shifted on-demand nation. Despite the fact the more and more people are telecommuting and not sitting in cars on their way to work, podcasts have survived and now finally […]
Forget Photoshop. Get the Canva For Work Version Free for Your Nonprofit or Church.
It used to be that nonprofit and church communicators used to drool over professional graphic design software like PhotoShop or Illustrator because it was so expensive. But with Web 2.0 and beyond, everything is going to the cloud. SAAS is your best friend (Software As A Service). Photoshop is now included in a web-based subscription […]
How to Use Social Media to Connect with Speakers at #THATCC
Everyone uses social media, but when you go to conference, how do you use it for networking? Forming relationships. Meeting new people. How do you make the most effective use of your time there? For most people, starting relationships with speakers at a conference or event you are attending are usually something reserved for the VIP […]
I Bet THIS Is What You Are Doing Wrong With Your Website
There seems to be one consistent mistake that website owners, whether they are individuals with personal blogs or organizations with a content-rich site all share in common. When people first reach out to me for advice on how to get more out of their website investment, they tend to have blinders on and get focused on one […]
Real Life Case Study: SnapChat Custom GeoFilter For Churches
I had a chance to connect with Alex Ehly, the Middle School Pastor at Christ Community Church (www.cccomaha.org). And who better to talk shop about church communications and SnapChat than with a Middle School ministry Pastor! There are some really compelling reasons for a church to consider SnapChat. Alex’s church has been using on […]
Where Do You Find Evergreen Content To Share On Social Media?
One of the best ways to imagine Twitter is to think of a stream of content going by. Everyone is contributing to it. And you want your “lane” in Twitter stream to be consistently filled with fun, relevant, valuable content. And when I teach teams about building an editorial content calendar, I say you need […]
3 Surprisingly Simple Yet Creative Ways Your Church Can Use Instagram Stories This Sunday
Instagram showed up and surprised everyone recently with their copycat launch of a new feature: Instagram Stories. If you haven’t updated your Instagram app, go do that now and come back. I’ll wait. . . So while people’s attention is focused on figuring out Instagram Stories and having fun going through other people’s Stories, this […]
{Infographic} 20 Reasons Pokémon Go Is Here To Stay
I recently shared 20 impossible to ignore stats about the Pokémon Go craze that’s just getting started coast to coast. Here’s a visual representation to help you really take it all in. CLICK ON THE IMAGE TO SEE THE HIGH-RES VERSION After taking all of these statistics in, I think you’ll agree we cannot ignore […]
The One App You MUST Upgrade Today: Instagram
So according to the app summary for the new Instagram Stories feature in the Instagram app, this new feature is being rolled out globally over the next few weeks. The update is such a complete rip off of the real thing (SnapChat Stories) without any sort of attempt to hide it, yet bold enough to […]