One of the most ideal platforms for promotions and numerous advertising options is Twitter. Almost 135,000 new users are signing up on Twitter every day and over 239 million who are actively using it. As a tool for effective communication, Twitter surely is on every’s top 3 list. It has been realized by social media marketers, big and small business […]
The Optimal Days and Times To Post To Instagram
After its release to the world in 2010, Instagram has now over 300 million active users in just a span of six years. This platform makes sharing one-tap away — regardless on where you are. It is generally designed and intended to be on mobile devices. Because of that, according to one study by Hootsuite, a whopping 70 […]
Church Marketing and Communications Facebook Groups You Need To Be A Part Of
Nowadays, more and more churches have been taking advantage of marketing and communication as an effective tool for reaching out to the community as well as to every nation all over world. But with everything evolving as quickly as it is these days, doing it alone just isn’t enough. Sometimes having a peer community for sounding board input, exposure to new tactics and more […]
The Optimal Days and Times To Post To Facebook
With over 1.65 billion users worldwide, Facebook plays a significant role to any organization’s content strategy. Everyone is on Facebook. From the starts of a simple social networking website, its function evolved from sharing updates with one’s network of friends into generating revenue for both small and huge businesses worldwide. That being said, using Facebook is a perfect way […]
Leaders are Readers: Pyromarketing
The church itself is the most successful and largest word-of-mouth marketing campaign ever. There are several large scale Christian marketing and message campaigns that are worthy of studying regardless of if you are a communicator for the secular or sacred. However there aren’t any books on the bookshelves at Barnes & Noble or on Amazon […]
Warning: You Are Missing Out On Visitors To Your Church By Not Defining Conversion Events On Your Website
There are two big critical things every church communications manager needs to be concerned with regarding the church website. The first is being mobile-friendly, and the second is even more important: defining the conversion event(s) you are driving towards on your site. Have you strategically planned what the conversion event is for your site? […]
The Unexpected Mobile App I Have Used To Publish The Last 5 Blog Posts
One of the reasons I blew up my old site and started fresh again was that I needed a clean slate. But another reason was that I wanted to get back into the discipline of writing regularly. The praxis of writing does something for your mind. Getting words “on paper” is invaluable because while everyone […]
Introducing: The Generosity Labs Project
Over the last several years, I’ve been exposed to a number of projects that are related to giving, fundraising, stewardship and generosity for the church and ministries. It’s an critically important topic. It means life or death to many organizations. In fact, 86% of churches are at or below budget. (WHAT????!??!?!?!?). And generosity is widely misunderstood […]
118 Tips On Using Facebook LIVE Like A Champ
You’ve heard of Periscope with its live stream video broadcasting on demand. Basically a tv broadcast in your pocket. It has been growing like wildfireZ it also might be one of the contributing reasons for why Twitter is having a comeback. Facebook isn’t sitting still and has launched a new feature called Facebook LIVE. According […]
Good Job Kohl’s, Good Job On Newsjacking and Brand Stewardship
Praise goes to the marketing team at Kohl’s for jumping on the mega-viral video of a Kohl’s shopper celebrating her birthday with a fun Chewbacca toy from the store and sharing it on the Interwebs. She recorded the video in the Kohl’s parking lot and shared how she was returning some items and came upon […]