If you’re getting into social media, one of the aspirational pieces of equipment is a nice DSLR camera with which you can take photos as well as videos. Vlogging and video production is only going to get more important as time marches on. Facebook declared that within 5 years 95% of content on the platform […]
Social Media Church Podcast Episode on VR and Amazon’s Launch of Their New Social Network
SOCIAL MEDIA CHURCH PODCAST One of the fun podcasts to listen to is the Social Media Church Podcast. I was fortunate enough to be guest number 1 and 100 back when DJ Chuang launched the podcast. Since then Jay Kranda and Nils Smith have taken over the mic in the interview booth. THIS WEEK’S EPISODE […]
I Was Right!
Today was a totally fun day. It’s not even the end of Q3 of 2017 and another one of my social media predictions is coming true! If you recall, I had a great conversation about a set of predictions on the future of social media for how this year will go with the landscape of […]
Free Mock-Up Generator
Sometimes you want to up your game with your presentation. Especially if you have a website or blog. Mock-ups are a great way to do just that. But I can be technical, or you have to pay for the templates – -and find someone who knows Photoshop, etc. HOW TO CREATE ONE RIGHT NOW Here’s […]
Leaders Are Readers // The Power of Moments
Chip Heath and Dan Heath are at it again. If you’ve never read Made to Stick, Switch or Decisive, it’s time to go grab those off Amazon. I recently received an advanced reader copy of their next book, coming out in October. It’s called The Power of Moments. Here’s the vid: Why do I […]
Leaders are Readers: UNIQUE by Phil Cooke
Are you continuing to better yourself? Are you learning and growing or stuck in your growth? One of the best ways to have continuous improvement and growth is to pick-up a book and sit down (turn off your phone and other digital gadgets!) and just read. Soak it up. Ponder. Read. Today, in this brief […]
Your Press Release Is Broken, Here’s How To Fix It
Press releases can be a very powerful tool in any communications toolbox. But can nonprofits and churches use them successfully in today’s world? THE RED HERRING I’ve had many people comment to me personally, that the media’s default position against the Church and anything Jesus related makes it impossible for them to get any meaningful […]
DIY NASA “Style” Eclipse Sunglasses Blueprint
It seems like the rest of America has woken up today and realized the eclipse is happening this afternoon. I’m hoping churches and nonprofits around the country planned ahead a little for this event. There are those that were prepared and order their own pair of eclipse sunglasses that are NASA – approved. Because staring […]
5 Simple Ways To Repurpose Your Content For Increased Exposure
Content creation and publishing is the name of the game. In today’s world, you need to invest in producing high-quality content that is radically valuable to your prospect audience. One of the reasons people for an out on the content marketing hamster wheel is because they quit on a piece of content after they produce […]
TED Framework for PR: E is for EVENTS, but also for. . .ECLIPSE
In my T.E.D. Framework for Good PR, the E stands for EVENTS. Whenever you are able to frame your news / program / organization in terms of a time-bound event, you have the opportunity to message in a way that’s not available with other items without this element. If you haven’t heard about it to […]