Mark MacDonald whats you to be known for something. What’s Mark’s story? First, he is an accomplished communicator. He is former Senior Creative Director of one of eastern Canada’s larger ad agencies, Director of Communications, now a Bible teacher (cool story how he accidentally started a church!), and President of his national church branding agency, Be Known […]
28 Must-Use Services That Will Increase Your Productivity By 238%
I recently blogged about all of my list of Go-To productivity apps. A bit different than the list top tools for social media I published at the beginning of the year. It was a great exercise to build an inventory of things I rely upon to get my work done. By 238%, well, maybe — maybe […]
The List of Apps and Services I Use To Get Work Done
I was inspired by my entrepreneurial friend Daniel Irmler who runs ChurchHacks who recently shared a list of things he uses for work. I thought it would be good to list out the things that I use in my daily routine. THE LIST OF BEST APPS AND SERVICES FOR PRODUCTIVITY AT WORK Here is a […]
How to Optimize Your Website Experience with A/B Testing and Google
A/B testing is one of those technical terms that automatically elevates you to the category of “ninja” if you are any room talking about how you were using it. It’s one of the most powerful tools to help optimize your website conversion experience. WHAT IS A/B TESTING? On a very basic level, A/B testing iis […]
You’ll Never Guess Which Pair of Stocks Have Outperformed Google, Apple, and Amazon This Decade
Everyone knows that the big cats of business are the THREE A’s: Apple, Amazon, and Alphabet (Google). If you had money to put in the stock market, you would consider these three first, right? They’ve got to be right on the money. Or are they? I present to you Exhibit 1: Who would have thunk […]
5 Email Subject Line Formulas That Drive Open Rates
In this video, I do a quick walk through of 5 best practices that you should be considering whenever you write an email blast to your database. No matter how small or large your list, it’s important to focus on the subject line copy. Why? Have you used any of these 5 Subject Line Copywriting […]
5 Infographics That Will Give You A New Perspective About Online & Mobile Giving
It is astonishing how many churches and nonprofits are still ignoring the trends that are happening NOW in front of everyone’s eyes, not just in “the future.” One of the most critical shifts happening right now is how we use currency (or lack thereof) and how people are using digital devices for online and mobile […]
Lunch & Learn // Paul Fleming Talks About the Countdown To Easter
If you’re a church communicator, chances are you’re working on Easter all week long between weekends. Who doesn’t know that drill? For today’s Lunch & Learn sessions, I had a chance to talk with Paul Fleming of ChurchInk.com about the free downloadable resource they published for church communicators – a comprehensive Easter promotion planning guidebook. […]
LUNCH & LEARN: John Falke And The Art of Podcasting
Today’s lunch and learn video interview session was a fun one. I got sit down with John Falke of the Amplified Impact Church Communications Podcast. You can find the podcast on iTunes or on his site, www.AmplifiedImpact.org. John recently put me in the hot seat as interviewee for his podcast and you can catch my […]
LUNCH & LEARN: Brandon Cox Talks About Spending $40k on Facebook & Instagram Ads
Today, I’m sharing a Lunch & Learn chat I had with Brandon Cox. Brandon is a pastor, church planter and Purpose Driven Leader. You might know him from his Saddleback resource role of running Pastors.com. Or as a church planter at Grace Hills Church. Or from his pioneer book, Rewired, or his content-rich blog, www.BrandonACox.com. […]