Garnering over 500 million monthly active users, Instagram is definitely one of the major players in the social media industry. Millenials, photographers, photo journalists, bloggers, actors, actresses, artists and businesses are taking over a huge number from this number. And did you know? Even churches are starting to embrace Instagram. The Opportunity for Churches Churches […]
A/B Testing Donor Landing Pages: A Live Example
This year, I’m helping a non-profit dip their toe into the waters with online donor development activities and A/B Testing is part of it. One of the first things we are doing is to build out a tripwire test campaign. Basically it is an easy initial ask that precedes the main campaign by asking for a […]
Why The Experience Economy is Demanding More Bite-Sized & Memorable Engagement From You
Do you realize that we are sitting in the middle of the Attention Economy where people’s attention are the scarce commodity? It used to be that people were looking out for what you had to say. But not any more. It used to be a Service Economy where high quality service used to do the […]
Thanksgiving Social Media Images and Content for Churches
With Daylight Saving Time weekend officially over, it’s time to look ahead and start planning for the upcoming Fall events. Thanksgiving is something all church communities should be planning messaging around, especially on social media. It’s a great time of year to engage people with themes of gratitude, grace and thankfulness. Here’s some professionally […]
9 Ways to Thank Donors Creatively and Quickly
DO THIS. TLDR: Thank donors immediately and through multiple means. NOT THIS. Often times raising the money is the big priority. So all activities are focused on getting the funds “in.” And thanking donors gets a back seat. Since there is no tangible immediate feedback (or penalty) felt after sending thank you notes and making […]
It’s That TIME Again
How Frequently Should I Be Posting To Each Social Media Platform?
EVERYONE HAS THE SAME QUESTION ABOUT SOCIAL MEDIA PUBLISHING One of the most common questions I get from people who are getting a handle on social media for the organization is: how frequently should I be posting stuff on social media? And can I just copy what I post on one network and put it on […]
The One Day Your Team Can’t Afford To Ignore
I recently shared a couple dozen statistics about the growing efforts behind #GivingTuesday for nonprofit fundraising. If you haven’t seen any of them, take a moment to click through and browse through some of the compelling facts about the growing giving event for nonprofits. 27 #GivingTuesday Stats That Will Make You Wish It Was Tuesday […]
INTERVIEW: Why You Should Take Notice Of UNreasonable Churches
Today I had a chance to catch-up with Rich Birch, founder of UnSeminary.com resource site and podcast for church leaders as well as author of the new book, UNreasonable Churches. Turn up your sound and click to play the interview video: Rich cites a stat that 94% of churches are loosing ground against the growth the […]
5 Ways To Reach 81% New People In Your Community For Christmas
CHRISTMAS! Nearly everyone loves it. Quite literally nearly everyone apparently. And is your church communications taking advantage of that fact? FIRST THE FACTS According to Pew research, clearly the major major major majority of Americans (92%) and nearly all Christians (96%) say they celebrate Christmas <Pew Research Ctr survey>. You could have guessed that, right? But […]