Do you follow any of the Catalyst conference speakers on social media? Are you in the Catalyst tribe? Are you headed to the Infinity Energy Center in Atlanta this week? Here’s the most important question: HAVE YOU EVER CONNECTED WITH ANY OF THE SPEAKERS ON SOCIAL MEDIA BEFORE? Why not? (I am assuming you have […]
Why the Top 8 List On Thom Rainer’s Site Is Faulty & How To Fix It With Content Marketing And An Advanced Tactic
It seems like everyone knows to prioritize website and content marketing when you build or manage a site these days. Even church websites are trying to optimize their sites well, which is a good thing. Someone forwarded a great post from Thom Rainer’s blog recently that featured 8 Things Your Church Website Must Have. Thom’s blog […]
Connect with Site Visitors–Re-Engage With Remarketing Ads
Jen Miles is a veteran of the church online and the digital church communications space. I had a chance to catch up with Jen at the ThatCC Conference in Atlanta. One of the chat threads we had was that there wasn’t enough practical resources available that go beyond the 101 level of digital communications craft. That’s […]
How to Get The Most Out Of #CatalystATL Labs 2016 Using Social Media
This October, I’m flying in Atlanta to attend Catalyst Labs 2016. There’s a slew of great speakers and it’s definitely a more intimate setting than listening to a talk with 12,000 other people in Gwinnett Arena (I know it’s now called Infinity Energy, but everyone calls it Gwinnett — even the hotels in the area […]
Church Giving: Feeling Guilty About The Offering Plate
I was at a church this past Sunday where they actually did not pass the offering plate during the service. They had a small bucket of the front of the church. If you wanted to bring your tithe and offering you need to go up to the front at some point. I believe the pastor […]
Why You’ll 💕 Emoji ✉️ Subject Lines
If I told you I have a tactic that could increase your email open rates by up to 45%, would you be willing to test it out? Yup, Experian reports that Emoji’s in email subject lines can lift open rates significantly. Others reporting 56% or even 65%. Wowzers. There is a lot to consider like […]
5 Podcasts I Have Been Devouring Without Abandon
Podcasts used to be a nerdy thing. But times have completely changed. It started with TiVo and completed the journey with Netflix. We are now a time-shifted on-demand nation. Despite the fact the more and more people are telecommuting and not sitting in cars on their way to work, podcasts have survived and now finally […]
Forget Photoshop. Get the Canva For Work Version Free for Your Nonprofit or Church.
It used to be that nonprofit and church communicators used to drool over professional graphic design software like PhotoShop or Illustrator because it was so expensive. But with Web 2.0 and beyond, everything is going to the cloud. SAAS is your best friend (Software As A Service). Photoshop is now included in a web-based subscription […]
How to Use Social Media to Connect with Speakers at #THATCC
Everyone uses social media, but when you go to conference, how do you use it for networking? Forming relationships. Meeting new people. How do you make the most effective use of your time there? For most people, starting relationships with speakers at a conference or event you are attending are usually something reserved for the VIP […]
I Bet THIS Is What You Are Doing Wrong With Your Website
There seems to be one consistent mistake that website owners, whether they are individuals with personal blogs or organizations with a content-rich site all share in common. When people first reach out to me for advice on how to get more out of their website investment, they tend to have blinders on and get focused on one […]