Walking into my local 7-Eleven convenience store, you can’t help but notice the current promotion “GRAB A BITE: Shark Week!” Usually these promotions are reserved for two Hollywood blockbuster films and tie in to large licensing franchises. But this month, it’s all about a cable television station and a week of its programming. You’ve probably […]
The Optimal Days and Times To Post To Twitter
One of the most ideal platforms for promotions and numerous advertising options is Twitter. Almost 135,000 new users are signing up on Twitter every day and over 239 million who are actively using it. As a tool for effective communication, Twitter surely is on every’s top 3 list. It has been realized by social media marketers, big and small business […]
The Optimal Days and Times To Post To Instagram
After its release to the world in 2010, Instagram has now over 300 million active users in just a span of six years. This platform makes sharing one-tap away — regardless on where you are. It is generally designed and intended to be on mobile devices. Because of that, according to one study by Hootsuite, a whopping 70 […]
Screencast: How To Download The Father’s Day Social Media Kit For Your Church
I recently posted a PDF resource download which contains a list of 100+ Bible Verses which have ties to themes of fatherhood — just in time for Father’s Day. Today, I want to share a professionally designed collection of social media quotes cards (text over graphics) that’s perfect for promoting Father’s Day Sunday Services at […]
Church Marketing and Communications Facebook Groups You Need To Be A Part Of
Nowadays, more and more churches have been taking advantage of marketing and communication as an effective tool for reaching out to the community as well as to every nation all over world. But with everything evolving as quickly as it is these days, doing it alone just isn’t enough. Sometimes having a peer community for sounding board input, exposure to new tactics and more […]
12 iPhone Tips That Will Change Your Life
If you love your iPhone like me, you’ll love being able to push technology to its limits. After downloading and using over 400 iphone apps (there really is an app for THAT – whatever your THAT might be) and spending thousands of hours on the phone, I’ve discovered a bunch of rare and unknown […]
The Optimal Days and Times To Post To Facebook
With over 1.65 billion users worldwide, Facebook plays a significant role to any organization’s content strategy. Everyone is on Facebook. From the starts of a simple social networking website, its function evolved from sharing updates with one’s network of friends into generating revenue for both small and huge businesses worldwide. That being said, using Facebook is a perfect way […]
Leaders are Readers: Pyromarketing
The church itself is the most successful and largest word-of-mouth marketing campaign ever. There are several large scale Christian marketing and message campaigns that are worthy of studying regardless of if you are a communicator for the secular or sacred. However there aren’t any books on the bookshelves at Barnes & Noble or on Amazon […]
Warning: You Are Missing Out On Visitors To Your Church By Not Defining Conversion Events On Your Website
There are two big critical things every church communications manager needs to be concerned with regarding the church website. The first is being mobile-friendly, and the second is even more important: defining the conversion event(s) you are driving towards on your site. Have you strategically planned what the conversion event is for your site? […]
Boy Meets Girls. Boy Invents.
I just read a “boy meets girl” story that could potentially change the world. Here’s what happened: Boy meets girl. Boy needs to figure out a way to talk to girl. Boy discovers that girl doesn’t speak English – she only speaks French. So, what does boy do? Boy invents revolutionary earpiece that can translate […]