It seems like the rest of America has woken up today and realized the eclipse is happening this afternoon. I’m hoping churches and nonprofits around the country planned ahead a little for this event. There are those that were prepared and order their own pair of eclipse sunglasses that are NASA – approved. Because staring […]
TED Framework for PR: E is for EVENTS, but also for. . .ECLIPSE
In my T.E.D. Framework for Good PR, the E stands for EVENTS. Whenever you are able to frame your news / program / organization in terms of a time-bound event, you have the opportunity to message in a way that’s not available with other items without this element. If you haven’t heard about it to […]