This holiday season, I am helping to spearhead digital donor development efforts for a local nonprofit charity. For the first time in the history of the 79-year-old organization, they will take to social media and online advertising to help broaden exposure, cultivate new audiences and hopefully raise some initial funds from online activities this year. […]
A/B Testing Donor Landing Pages: A Live Example
This year, I’m helping a non-profit dip their toe into the waters with online donor development activities and A/B Testing is part of it. One of the first things we are doing is to build out a tripwire test campaign. Basically it is an easy initial ask that precedes the main campaign by asking for a […]