Imagine you’re standing on a stage, speaking to a room filled with people eager to hear your message. Now think about how different the scenario is when those people are online, scattered across various platforms, and bombarded with endless streams of information. How do you capture their attention? The answer lies in a simple but […]
Why Your Ministry’s Lead Magnets Aren’t Working: The 7 Most Common Mistakes
For nonprofit CEOs and ministry leaders, effectively capturing and nurturing leads is critical to advancing your mission and expanding your reach. Without new audiences to exposure your organization to, your growth trajectory will be capped severely. In the digital communications world, we use lead magnets to attract new prospects into a permission-based marketing communications relationship. […]
4 Ways Churches Can Use A Website Landing Page
Most church communications teams understand the need to have a website. But many don’t know how to maximize the web presence and the traffic coming into the site. Building a landing page is key. In fact, many people don’t know the difference between the homepage and a landing page. But if you want to have […]
Why the Top 8 List On Thom Rainer’s Site Is Faulty & How To Fix It With Content Marketing And An Advanced Tactic
It seems like everyone knows to prioritize website and content marketing when you build or manage a site these days. Even church websites are trying to optimize their sites well, which is a good thing. Someone forwarded a great post from Thom Rainer’s blog recently that featured 8 Things Your Church Website Must Have. Thom’s blog […]